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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Importing goals from Google Analytics into AdWords

Goals in Google Analytics are similar to conversions in AdWords, in that they can help you track specific behaviors on your website, such as sign ups or sales. If you already have a goal (or multiple goals) created in your Google Analytics account, you can import them into AdWords as conversions. This will enable you to see how your ad efforts relate to specific goals you already decided to track via Google Analytics, without needing to set up AdWords' conversion tracking and add an additional pixel to your website.

Getting ready

In order to be able to import Analytics' goals into your AdWords account, your AdWords and Google Analytics accounts will need to be linked first. You will need to enable ...

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