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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Verifying that conversion tracking is working

After setting up AdWords conversion tracking, I recommend making sure that it's working properly so you can start acting on your data as soon as possible.

Getting ready

You will need access to your AdWords account, your conversion actions in AdWords, as well as the URL for your confirmation page.

How to do it...

There are a few steps you can take to verify conversions are being tracked.

Check the source code

First, I recommend checking that the code is indeed on the appropriate page and that the code matches the tracking code in your AdWords account:

  1. In your browser, go to your confirmation page URL, such as yourwebsite.com/thank_you.
  2. Click to view the source code. The following table entails the view page ...

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