Have you ever wondered how long it takes for your typical customer to convert after clicking on your ad and browsing through your website? You likely have assumptions about this process, but luckily AdWords has hard data that can help you better understand the time lag between a click and a conversion.
You will need to have AdWords conversions enabled and tracking in your account. If you do, AdWords automatically tracks the time lag for you, and you just need to dig up the data.
To see how users convert and analyze conversion paths, perform the following steps: