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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Analyzing how long it takes to convert customers

Have you ever wondered how long it takes for your typical customer to convert after clicking on your ad and browsing through your website? You likely have assumptions about this process, but luckily AdWords has hard data that can help you better understand the time lag between a click and a conversion.

Getting ready

You will need to have AdWords conversions enabled and tracking in your account. If you do, AdWords automatically tracks the time lag for you, and you just need to dig up the data.

How to do it...

To see how users convert and analyze conversion paths, perform the following steps:

  1. Click on Conversions under the Tools and Analysis tab.
  2. Click on Search Funnels to see how users convert. The main ...

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