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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Implementing dynamic keyword insertion in ads

Dynamic keyword insertion is a tool that allows AdWords advertisers to automate their ads with a single piece of code in the ad copy. Keywords that users are searching on are automatically populated into the ad text, making the ad more relevant, and saving you hours of work. There are many benefits to using keyword insertion, but you should also be careful to avoid ads that don't make sense or aren't converting for you.

Getting ready

If you decide to use dynamic keyword insertion, scrub your keyword lists of the following:

  • Misspelled keywords
  • Grammatically awkward phrases
  • Competitor terms
  • Keywords that do not make sense when inserted into your ad text

Keyword insertion should not replace proper account structure ...

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