Avoiding common ad copy mistakes
Many advertisers write ads that do not follow best practices and tend to get low clickthrough-rates. Keeping in mind common ad copy mistakes can help you avoid learning the hard way.
The following mistakes can hinder your ad performance:
- Not using a call-to-action: Your ads should motivate visitors to take the next step and set the stage for what you would like them to do once they click on your ad.
- Using your company's name in your headline: Unless you are a prominent brand, your company's name in a headline is wasting space that you could be using to highlight your keywords or special offers. One of the ...