You can pause or delete ads in AdWords at any time. For example, you may need to pause or delete ads that mention discounts or specials, which may be expiring. You should also periodically review ad performance data and pause low performers, such as ads with low CTR.
Decide if you'd like to pause or delete your ad. If you plan to run this ad again in the future, it makes more sense to pause it, rather than to delete it.
To pause or delete ads, perform the following steps:
When you pause ...