Advertising on Google: The High Performance Cookbook

Pausing or deleting ads

You can pause or delete ads in AdWords at any time. For example, you may need to pause or delete ads that mention discounts or specials, which may be expiring. You should also periodically review ad performance data and pause low performers, such as ads with low CTR.

Getting ready

Decide if you'd like to pause or delete your ad. If you plan to run this ad again in the future, it makes more sense to pause it, rather than to delete it.

How to do it…

To pause or delete ads, perform the following steps:

1. Sign in to your AdWords account.
2. Navigate to the Campaigns tab and click on the Ads tab.
3. Select the ads you'd like to pause or delete by clicking the box in the menu bar.
4. Go to Edit and choose Pause or Delete.

How it works…

When you pause ...