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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Evaluating your current budget and potential impact of budget changes

Budget ideas is a tool in AdWords that can help you evaluate if there is more potential for traffic within your campaigns, as well as how many more clicks you could get if you increased your budget.

Getting ready

Most advertisers do not have unlimited budgets and will not be able to afford increasing their spending to maximize all available clicks. Before you increase your budget, make sure a campaign is profitable first. Review your conversions and cost-per-conversion data and consider increasing your budget if the campaign is cost effective.

How to do it...

To evaluate your current budget and potential impact of budget changes, perform the following steps:

  1. Click on the Campaigns ...

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