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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Predicting impact of bid changes using the Bid Simulator

Ever wonder how changing your bids might impact traffic? While there is no way to know for sure, Google's Bid Simulator can help you make informed predictions based on your most recent performance.

Getting ready

Choose an ad group or multiple ad groups you'd like to edit bids for. Here are the ad groups you may wish to increase bids for:

  • Ad groups appearing in a low position
  • Ad groups generating profitable conversions

Ad Groups you may want to decrease bids for include the following:

  • Ad groups generating no conversions despite high costs
  • Ad groups generating conversions at a high CPA

How to do it...

To use the Bid Simulator, perform the following steps:

  1. Click on the Campaigns tab.
  2. Click on the Ad groups ...

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