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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Modifying mobile bids

The default option for all new advertisers when creating accounts is to have all campaigns opted into all devices, including computers, tablets, and mobile phones. However, you can and should adjust bids for mobile, depending on what types of results you are getting.

Getting ready

Analyze past mobile performances to determine how much traffic you received from mobile and how this traffic has historically converted for you. If conversion rates are on par with computers and tablets, leave mobile bids the same as the default. If mobile conversion rates are much lower, decrease the bids. On the other hand, if you get better performance from mobile, you can also increase bids to capture even more mobile traffic.

Device

Conversion ...

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