O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Adjusting bids based on the day of the week and time of day

If you find that certain days or times of the day bring more valuable web traffic, you can have AdWords automatically adjust your bids to maximize on these patterns. For example, a coffee shop may want to bid more aggressively during its peak morning hours.

Getting ready

Figure out when you get the most valuable traffic. You can use the Dimensions tab in AdWords to analyze performance by day of the week or by hour.

Getting ready

You can also see performance data in your Ad schedule campaign settings page. Click on Schedule details and choose Day of the week or Hour and day of the week.

How to do it...

To ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required