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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Researching and adding display placements

If you are not yet ready to create a display campaign, but would like to research available placements or check if specific websites are part of Google's Display network, you can use Google's Placement Tool. You can also use this tool if you have already created a display campaign that you'd like to build on and expand with additional placements.

Getting ready

Put together a list of websites you'd like to show ads on. Also, prepare keywords and product categories to search for additional available placements.

How to do it...

To find placements, perform the following steps:

  1. Sign in to your AdWords account.
  2. Go to Tools and Analysis and choose the Placement Tool option.
  3. You can search for placement based on one ...

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