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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Chapter 9. Remarketing to Past Visitors

In this chapter, we will cover:

  • Generating the remarketing code
  • Creating remarketing audiences in AdWords
  • Creating custom remarketing combinations via rules
  • Setting up a remarketing campaign
  • Setting remarketing bids
  • Setting frequency caps to limit how often ads show
  • Increasing traffic to your remarketing campaign
  • Remarketing to YouTube viewers

Introduction

Have you noticed ads that seem to just know what you want to buy, following you around the Web? I recently searched for "tennis shoes," visiting various websites but did not buy from any of them. Over the next few days, wherever I went on the Internet, be it my favorite news website or a blog I regularly read, I kept seeing ads for tennis shoes that I recently ...

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