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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Setting up a remarketing campaign

In order to show remarketing ads, you'll need to set up a separate campaign in AdWords. This campaign should target the Google Display network (rather than Google Search) and will not require keywords, but should be built around audiences you'll add to individual ad groups.

Getting ready

Before setting up a remarketing campaign, you'll need to:

  • Add the remarketing code to your website
  • Create remarketing audiences for visitors you'd like to target

How to do it...

To create a remarketing campaign, follow these steps:

  1. Click on the Campaigns tab.
  2. Click on + New campaign to create a new campaign.
  3. Choose Display Network only.
  4. Name your campaign and pick your locations and languages.
  5. Under Bidding and budget in your campaign settings ...

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