O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Setting frequency caps to limit how often ads show

Many advertisers considering remarketing campaigns are concerned about inundating their visitors. In fact, you could alienate your customers by spamming them with ads that constantly follow them around. To protect your brand, you can set frequency caps in AdWords, which by default Google does not enable in your campaigns. However, it's easy to set this up and it can make the difference between a highly effective remarketing ad and a customer never purchasing from you again.

Getting ready

Decide how often you'd like your ads to show to past visitors. Advertisers differ on how often they like to show their ads to past visitors, and I recommend testing different frequency caps to find what produces ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required