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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Increasing traffic to your remarketing campaign

If your remarketing campaign is not getting enough impressions and clicks, you can make some changes to increase reach and ensure your ads are showing as much as possible. Since with remarketing you are reaching users who already showed interest in your website, your settings can be less restrictive while still reaching an extremely targeted set of visitors.

How to do it...

To ensure maximum visibility, try making some of the following changes:

  • Budget: Is your remarketing campaign consistently reaching or is close to reaching its daily budget? Try increasing it to get more impressions and clicks.
  • Bids: Increase bids to be more competitive in the ad auction against other advertisers.
  • Location and language ...

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