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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Remarketing to YouTube viewers

AdWords remarketing now allows you to reach viewers who interacted with your YouTube videos, helping you strengthen your brand and relationship with your YouTube audience. By showing tailored ads to viewers who chose to interact with your videos or your YouTube channel, you can increase ROI with custom ads unique to YouTube interactions.

Getting ready

To get started, you'll need to link your AdWords and YouTube accounts first, if you have not already. To link your YouTube account to AdWords, choose to create a new online video campaign in your AdWords account.

Getting ready

After you choose this new campaign type, you'll see an option ...

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