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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Chapter 10. Reporting and Analysis

In this chapter, we will cover:

  • Running and scheduling reports
  • Customizing columns to personalize data views
  • Analyzing the days and times when ads perform best
  • Analyzing geographic performance
  • Reviewing call details
  • Finding out where on display your ads are appearing
  • Segmenting performance reports
  • Creating filters to customize reporting
  • Viewing data in graph format
  • Evaluating sitelink extensions
  • Using impression share metrics to increase conversions

Introduction

AdWords offers rich and detailed reporting to help you analyze ad performance and get the most out of your investment. For example, you can find out where your most valuable clicks are coming from and use that data to set up regionally targeted campaigns. You can ...

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