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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Analyzing the days and times when ads perform best

Curious if your customers are searching for you more during the week or on weekends? How people interact with your website likely depends on the day of the week and even the time of the day. For example, if you sell pizzas, people are more likely to search for you in the evenings than early in the morning. To help you figure out your traffic patterns, AdWords provides a report where you can analyze impressions, clicks, and conversions by day and hour.

Getting ready

In order to run this report, your campaigns will need to have accumulated some data. If you are already restricting your campaigns to show only during certain days and hours via ad scheduling, keep that in mind, as it will skew your totals. ...

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