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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Analyzing geographic performance

Wonder where your clicks are coming from? The geographic report can help you find out so you can fine-tune your campaigns to maximize visibility in areas where ads perform better.

Getting ready

Your AdWords campaigns will need to have been running for some time and will need to have accumulated some data first.

How to do it...

To view geographic performance, follow these steps:

  1. Click on the Campaigns tab.
  2. Go to the Dimensions tab.
  3. Adjust the date range to reflect the period you are interested in analyzing.
  4. From the View drop-down menu, choose Geographic.
    How to do it...
  5. Next, customize Columns to include the level of detail you care about, ...

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