O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Reviewing call details

Many people searching online prefer calling a business as they do their research. If you are using AdWords call extensions with Google's call forwarding, AdWords will record call data associated with the phone number that appeared in your AdWords ads. This information can help you measure the effectiveness of your campaigns beyond just the click-based metrics.

Getting ready

You'll need to be using call extensions with Google's call forwarding number to get detailed call reports. Google's call forwarding extensions are currently only available to advertisers in the US, UK, and Germany.

How to do it...

To review call details for calls that came through Google's call forwarding number:

  1. Click on the Campaigns tab.
  2. Go to the Dimensions ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required