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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Finding out where on display your ads are appearing

If you are running display campaigns, you'll want to periodically analyze where your ads are appearing. You may want to pause or exclude some of the websites your ads appear on, such as irrelevant placements or pages you are getting a lot of clicks on without any conversions.

Getting ready

You'll need to be running display campaigns to run this report.

How to do it...

To review domains and pages your ads have appeared on, follow these steps:

  1. Go to the Campaigns tab.
  2. Select your display campaign and go to the Display Network tab.
  3. Click on sub tab Placements.
    How to do it...
  4. To find out even more information, such as the ...

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