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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Segmenting performance reports

Segments in AdWords allow you to further split up your performance data and take your reporting to the next level. For example, you can segment how your campaigns perform on Google Search versus Search Partners or compare performance by device. Segments arm you with the tools necessary to pinpoint trouble areas or what's working for you.

How to do it...

To segment your AdWords data, follow these steps:

  1. Go to the Campaigns tab.
  2. Click on the tab you are interested in examining further. Most tabs have segments but the available segments will vary depending on if you are analyzing your campaigns, ad groups, ads, keywords, or display.
  3. Click on Segment and choose one of the available options, such as Network.
  4. Adjust the reporting ...

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