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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Viewing data in graph format

Your AdWords campaign management page offers the option to view various performance metrics in graph format. This visual analysis of performance trends can help you identify issues as well as spot when your campaigns perform better.

How to do it...

To view performance graphs, follow these steps:

  1. Click on the Campaigns tab.
  2. Adjust the date range at the top-right of your campaign management page.
  3. Click on the graph icon (see highlighted image in the following screenshot) above your data summary table.
  4. Choose the metrics you'd like the graph to display. You can choose one or two metrics to see how they relate to one another. For example, you can compare click trends versus conversions to zero in on days when your clicks are ...

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