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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Improving ad rank

Your ad position is going to heavily impact visibility and traffic, with the top-ranked ads receiving the most clicks. Obviously, the more competitive your keywords are, the more costly it will be to have your ads show in the #1 spot. However, there are specific short- and long-term strategies that will help you obtain the best possible ad rank.

Getting ready

First, isolate the keywords that are not ranked optimally:

  • Identify keywords that are not showing on the first page of Google's search results
  • If you have a specific ad position in mind, use filters in your Keywords tab to see which keywords are not meeting this criteria
Getting ready

Quickly ...

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