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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Expanding your keyword list

Expanding your keywords will be one of your main strategies to increase clicks as well as conversions. Just as markets evolve and search patterns change, your keywords also need to be updated in order not to become stagnant. Here we will discuss several tools you can use to build up and refresh your keyword list.

Getting ready

Review your website and compare your list of products and services to your AdWords account. Are your current keywords covering all of the categories you specialize in? Are there other ways to describe some of your key offerings? Who are your main competitors and are they doing PPC?

How to do it...

To expand your keyword list, try one of the following strategies.

Automated keyword suggestions

To see ...

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