O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Adjusting budgets to maximize traffic and conversions

Most advertisers, except for large companies with unlimited funds, have specific budgets for AdWords that will need to be managed and redistributed among the different campaigns. This section discusses the key considerations and data to review as you decide where to focus your funds.

Getting ready

Keep in mind your overall ad budgets. Also, review your current performance and outline your goals. Are your conversion rates and cost per conversion acceptable and you'd like to get more such traffic? Or, are your current CPAs a bit outside your comfort zone and you need to improve on that?

How to do it...

  1. First, determine which campaigns are limited by budgets.
  2. In your main Campaigns tabs, some campaigns ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required