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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Chapter 12. Advanced Strategies and Features

In this chapter, we will cover:

  • Creating sitelinks
  • Setting up call extensions
  • Implementing social extensions
  • Setting up location extensions
  • Promoting application downloads
  • Setting up dynamic search ads
  • Creating product ads
  • Using experiments to test campaign changes
  • Using advanced negative match keywords
  • Automating actions based on rules and goals
  • Common AdWords mistakes

Introduction

AdWords offers a variety of advanced features many advertisers overlook, such as ad extensions that show your business phone number or links to other relevant pages on your website. You can also explore other ad formats such as product listings ads and video ads to get more traffic and engage with your customers through different channels. ...

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