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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Implementing social extensions

If you have a Google+ page, you can link it to your AdWords campaigns to show Google+ endorsements in your ads. This feature can help your ads stand out, increase credibility if you have a strong Google+ presence, and can help improve CTR.

Getting ready

You need to have a Google+ page. This page and your website need to be linked in order to prove that the Google+ page belongs to you. You can link your Google+ page and your website by adding your website's URL to your Google+ page. You will also need to add your Google+ URL to your website.

How to do it...

To set up social extensions, follow these steps:

  1. Click on the Campaigns tab.
  2. Go into a specific campaign and go to Ad extensions.
  3. From the View drop-down menu, select ...

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