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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Promoting application downloads

Application promotion ads extend your AdWords ads with a link to your application to drive downloads. Customers can choose to click on the application link instead of on your ad text headline to learn more about the application and download it.

Getting ready

You'll need to have an iOS or an Android app live on iTunes or on the Google Play store. You may also need your App ID (for iOS apps) or Package name (for Android apps), though you can also look up this information as you're setting up the ad.

How to do it...

To set up app extensions:

  1. Go to the Campaigns tab and click on a specific campaign and ad group where you'd like to create an app ad.
  2. Click on + New ad and choose App/digital content ad.
  3. Select App promotion ad ...

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