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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Using advanced negative match keywords

Advanced negative keyword match types allow you to further refine and exclude irrelevant traffic and get only the most relevant clicks. Negative match options include broad, phrase, and exact match.

Getting ready

Review your search terms reports to see what searches are triggering your ads. This is one of the best sources of new negative keywords with data specific to your account.

If you are in the planning stages of your keyword lists, use Google's keyword tool to research keywords and note any words or phrases that are irrelevant.

How to do it...

To add negative keywords, follow these steps:

  1. Go to the Campaigns tab and click on a specific campaign that you'd like to add negative keywords to.
  2. Click on the Keywords ...

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