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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Common AdWords mistakes

In this section, we'll discuss some of the common mistakes advertisers make with AdWords. Google AdWords offers so many features and options that it's easy to overlook a few key components. Review the following list and compare them to your campaigns to ensure you are following AdWords best practices and not committing some of the common errors.

Getting ready

Review your campaigns and revisit of structure, keywords, budgets and bids. Prepare to take note of any issues and opportunities based on the following list.

How to do it...

Here are 10 common mistakes I see advertisers make with AdWords:

  • Not separating campaigns by network. Having separate campaigns for search and display allows you to control your budget more precisely ...

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