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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Chapter 13. Managing AdWords

In this chapter, we will cover:

  • Troubleshooting why your ads are not showing up
  • Finding out your ad's approval status
  • Creating custom alerts to monitor performance
  • Reviewing past changes and revisions
  • Viewing or hiding paused or deleted items
  • Getting started with AdWords Editor
  • Making changes to campaign settings via AdWords Editor
  • Reviewing account statistics through AdWords Editor
  • Copying campaigns or ad groups with AdWords Editor
  • Adding keywords in bulk using AdWords Editor
  • Updating ads in bulk using AdWords Editor

Introduction

The numerous account management tools in AdWords can help you troubleshoot and make changes to your campaigns more efficiently. From figuring out why your ads are not showing, to making large-scale edits ...

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