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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Reviewing past changes and revisions

Change history in AdWords allows you to access past revisions made within your AdWords account. This tool can help you track edits made by multiple users, as well as help diagnose changes to traffic patterns or performance.

How to do it...

To access your change history, follow these steps:

  1. Go to Tools and Analysis and choose Change history:
    How to do it...
  2. Adjust your date range to reflect your desired dates with the same date selector you use for all other tasks in AdWords.
  3. You have the option to view a graph with traffic and conversion patterns, so you can zero in on specific dates that show spikes or significant dips.
  4. Under Changed ...

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