O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Getting started with AdWords Editor

AdWords Editor is a free Google tool that helps you manage and update your campaigns. It's ideal for advertisers who need to make bulk changes to keywords or ads. This can be done through AdWords Editor in just minutes. You can work offline and sync your changes to AdWords, making daily management and updates much more efficient than working through the AdWords online interface.

Getting ready

You'll need your AdWords account and username in order to download your account to AdWords Editor.

How to do it...

To download your account to AdWords Editor:

  1. In your browser, go to http://www.google.com/intl/en/adwordseditor/
  2. Specify if you use Windows or a Mac, though the correct option should be automatically checked for you. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required