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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Reviewing account statistics through AdWords Editor

AdWords Editor allows users to view AdWords account statistics, such as ad position and costs, within the application so you can make changes based on the latest data. Perhaps you are considering making a change to bids or budgets, but want to first reference the latest performance? Rather than switching back and forth between the AdWords user interface and AdWords Editor, you can download data to AdWords Editor and see everything you need on one screen.

How to do it...

To view account statistics in AdWords Editor:

  1. Open up AdWords Editor.
  2. Click on Get recent changes.
  3. Click on View statistics at the top of your AdWords Editor application.
  4. Choose if you'd like to download statistics for your entire account ...

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