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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Updating ads in bulk using AdWords Editor

Creating, editing, or pausing ads can be much more efficient through AdWords Editor, especially if you need to update many ads at once. For example, AdWords Editor allows you to update destination URLs across all of your campaigns and ad groups at once, without the need to click into individual campaigns and ad groups in your AdWords online interface.

Getting ready

Decide which campaigns and ad groups will need to be updated. If you would like to add new ads, prepare the new ad copy elements, and plan out where they should go.

You can add, edit, pause, or delete ads either manually or by importing a CSV spreadsheet. If you would like to use the spreadsheet option, download your current ads first. Go to

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