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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Preface

AdWords is Google's online advertising product, allowing you to show your ads on search engines and other relevant websites, tablets, and mobile devices. It is a highly effective, accountable, and targeted method of connecting with customers, providing reach at the exact moment of relevance as people are searching for you.

Consumers are spending more time online, especially with the evolution of smartphones, and digital ad revenues have continued to grow at a rapid pace. Increasingly, there has been a need for businesses to have a solid online presence and engage with customers as they move through the research and purchase funnel. Google AdWords helps bridge this gap and build relationships with customers, helping companies create awareness ...

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