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Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships by Barbara Thomas

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Index

Numbers

1001 Ways to Reward Employees, 9, 37

2013 Hub Prize, 82

2013 Marketers That Matter award, 82

2015 Summit on Customer Engagement, 165

A

achievements

marketing, 82-84

promotion, 139

actionable analytics stage, 162-163

adoption, user, 183

advocacy

business-to-business (B2B), 165-166

company policies, 128-129

customers, 57

demand, 185

open support tickets, 65-66

regulations, 127

strategies, 112-113

AdvocateHub, 122

advocate marketing

applying, 193-197

benefits of, 18-21

as emerging marketing approach, 55-56

importance of, 13-14

Intel, 84-85

measuring, 174-176

metrics, 9

overview of, 3-4, 62

strategies for success, 4-6

technologies, 56-58

value of, 167-168

Advocate Recognition Engagement (ARE) program, 37-39

actionable analytics stage, ...

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