Chapter 3

Week 1: Perform Competitive Marketing Analysis

You will spend this week analyzing the past, the present, and the future, arriving at conclusions of what weaknesses need to be strengthened, what advantages should be used to your business’s further benefit, and how the addition of the affiliate program to your marketing mix will help you advance in your battle with competitors. This will be achieved by using a Strengths, Weaknesses, Opportunities, Trends, Threats (SWOTT) analysis. You will learn how to present your case to the boss or client. Finally, planning for the future, you will also look at developing a robust competitive intelligence strategy for your company.

Chapter Contents

  • Monday: Understand SWOTT Analysis
  • Tuesday: Identify ...

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