CHAPTER 9

Industrial diarrhea

DDT is good for me!

—1950S JINGLE

The chemical age has created products, institutions, and cultural attitudes that require synthetic chemicals to sustain them.

—THEO COLBURN ET AL.,Our Stolen Future

Imagine spotting them through binoculars at a baseball game—icons of advertising’s hall of fame, lounging in front-row seats behind home plate. Look, there’s the Marlboro Man and Joe Camel, signing autographs and passing out smokes to the kids. The Energizer Bunny flings handfuls of batteries into the crowd like Tootsie Rolls, while Ronald McDonald argues defensively with an environmentalist about hormones, antibiotics, and pesticide residues detected in the Big Mac. The plump Pillsbury Doughboy giggles as the Jolly Green ...

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