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Africa - The Ultimate Frontier Market: A guide to the business and investment opportunities in emerging Africa by David Mataen

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Introduction

Of course, Africa’s movement into a position where its business environment generates a warm buzz in halls of academia, business conferences, and the world’s business and financial press has not happened in a short period of time. The set-up for Africa’s economic and commercial proposition has its genesis in various factors. These are sometimes disparate across time and sometimes they act together in unison or overlap, to bring into being an underlying framework for business incubation. When put together these factors make possible the prevailing positive economic and business case for Africa.

I have called these factors Africa’s megatrends. They are the forces that, acting together over the long term and in the main part out ...

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