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Africa - The Ultimate Frontier Market: A guide to the business and investment opportunities in emerging Africa by David Mataen

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Chapter 2: Cultural Revolution

Background and perspective

Historically Africa was the last cultural bastion of the world. Heterogeneous communities and ethnic groups lived alongside each other for centuries as self-sufficient nation states, not always in peace and harmony. The lack of communication and common ideals created a barrier to interaction. Westernisation came late and in most of African regions where it encountered deeply-rooted cultural traditions it was rebuffed. Traditional systems, norms, practices and legacies were therefore preserved even after the independence period.

In fact large parts of rural Africa have only in the past two decades begun to come unstuck and even now some remain incorrigibly steeped in traditional ...

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