The Definitive Guide to Doing Business in Africa
For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.
Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.
Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
Table of contents
- Title Page
- Part One: Why Africa, Why Now?
- Part Two: How to Win in Africa: A Strategic Guide
- Conclusion: Do Well By Doing Good
- Selected Bibliography
- About the Authors
- Title: Africa's Business Revolution
- Release date: October 2018
- Publisher(s): Harvard Business Review Press
- ISBN: 9781633694415
You might also like
The Toyota Kata Practice Guide: Developing Scientific Thinking Skills for Superior Results-in 20 Minutes a Day
Take the Kata path to scientific thinking and superior results! In this long-awaited companion to the …
Why Digital Transformations Fail
Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the …
The Art of Leadership
Many people think leadership is a higher calling that resides exclusively with a select few who …
Strategic Risk Management
This book presents a new approach to risk management that enables executives to think systematically and …