“As a general rule of thumb, when benefits are not quantified at all, assume there aren’t any.”
—Tom DeMarco and Timothy Lister
Some projects are undertaken to generate revenue and others to cut expenses, and some strive for both. If we can estimate the amount of money that will be made or saved by each theme, we can use that to help prioritize. Forecasting the financial value of a theme is the responsibility of the product owner, but it is a responsibility shared with all other team members—programmers, testers, analysts, project managers, and so on. In most cases, the product owner will also need to draw on business knowledge and forecasts from the sales and marketing groups.
The way I like to determine ...