O'Reilly logo

Agile Estimating and Planning by Mike Cohn

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11. Prioritizing Desirability

“If you have a choice of two things and can’t decide, take both.”

—Gregory Corso

As I write this I am sitting in a hotel room. The room has a bed, a bathroom, and a desk, and is reasonably clean. Each of these features is a basic attribute I expect of every hotel room. If any of these were absent, I would not stay at the hotel. This hotel also has a bed that is more comfortable than most, includes free wireless Internet access, is larger than most hotel rooms, and has a fitness center. I really appreciate these additional features, but they are not mandatory for me to stay at a hotel. However, the more features like this the hotel offers, the more I’m willing to pay for a room here. Finally, this hotel delighted ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required