Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous

Make the vision real

Once we have gained an understanding of the project landscape, we want to create a vision of success that will guide product development. To create a successful product we need to take into consideration business, customer and technical requirements, and constraints. The product needs to deliver business value, be technically feasible, and needs to be desirable by the end customer. Creating a desirable product does not happen by accident (1.3).

1.3. Agile Experience Design (AXD) considers business, end customers, and technology.

To create a desirable product with an engaging experience, we take the best bits from the most ...