Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous

Make the design responsive

Success doesn’t come by blindly spending lots of time, effort, and money in development and then crossing your fingers at launch. Test your ideas with the market as early and often as you possibly can. Get out of the office and onto the streets to get feedback from the target audience. The idea is to succeed quickly or “fail fast.”

It’s much better to determine early on that your idea isn’t going to work than to spend one to two years and a lot of money on an idea that ends up bombing in the marketplace.

These kinds of guerrilla techniques yield quick results and are very effective in directing business success.

Testing with a sample set of customers during design development is essential; however, we acknowledge that ...