Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous

2. The Waterfall Has Dried Up

“THERE IS A REASON FOR THIS MADNESS AND THAT IS THE WATERFALL.”

—ROGER STEEN

Are processes that enforce silo mentality and prevent change hampering your chances of success? In this chapter, we explore how the waterfall has all but dried up and by adopting agile you can create value for end customers while realising value for the business.

Let’s not kid ourselves. The only things that really matter in the digital world of the Web are creating a great product or service experience and delighting your customers.

If you could wave a magic wand and create an e-commerce website with a buzzing community and soaring conversion rates, you’d do it

In this chapter, we’ll look at the current state of waterfall project management ...