3. I’m a designer, why should I care?

“PEOPLE HAVE ALWAYS DESIGNED THINGS. ONE OF THE MOST BASIC CHARACTERISTICS OF HUMAN BEINGS IS THAT THEY MAKE A WIDE RANGE OF TOOLS AND OTHER ARTEFACTS TO SUIT THEIR OWN PURPOSE. AS THOSE PURPOSES CHANGE...REFINEMENTS ARE MADE...AND SOMETIMES COMPLETELY NEW KINDS OF ARTEFACTS ARE CONCEIVED AND MADE.”

—NIGEL CROSS, ENGINEERING DESIGN METHODS: STRATEGIES FOR PRODUCT DESIGN

Designers need to care because agile adoption is on the rise and it’s a completely different way of working, which requires a new approach and a new attitude toward design.

You might be reading this book because you’ve crossed paths with agile. Perhaps you’re starting a new job with an organisation that uses agile methods, or maybe the company ...

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