Identifying the problem—and the solution

We begin each new agile experience design project with a process of discovery, envisioning, and elaboration to consider the following questions:

• What problem are we trying to solve?

• What market opportunity are we trying to exploit?

• What will make our idea a fantastic product?

• What will the solution look like?

• How will we build it?

We start with a bunch of assumptions, the first being the assumption that there’s a problem or an opportunity that the project will address. The team rapidly gathers insights about the people, the system they interact with, and the nature of the problems they or the system have. We validate these insights as quickly as possible, then develop a set of solution assumptions. ...

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